Ataxia UK—Advertising +
Campaign to draw attention to a little known
neurological condition and an even lesser
known charity.
Ataxia is a group of disorders that affect
co-ordination, balance and speech. It is
caused by damage to the brain and nervous
system. The logo was based on a graphic
visualisation of the notion of nerve
interference. This graphic idea was also
applied to the design of the advertising.
Design: Paul Belford Ltd
Agency: TBWA London